It is important to keep your customers engaged in your store and create a great customer experience to encourage customers to shop again. A successful way to get customers coming back more often is through a powerful loyalty program like Collect Loyalty.
Collect Loyalty integrates with point-of-sale and eCommerce solutions, working behind the scenes to make serving your customers easy.
Here is a quick rundown on your store’s loyalty program and how to use it.
ask customers to join your loyalty program
Who to ask:
As a general rule of thumb, you should ask every customer that purchases an item from your store if they'd like to join your loyalty program. These are the customers that are likely to shop with you again.
How to ask customers to join your Loyalty database:
Start a casual conversation at point-of-sale then gently ease into asking your customers if they'd like to be added.
You could start this conversation by using the technique of complimenting the customer; people love to talk about themselves, and by taking an interest in the customer you begin to develop a connection.
Then, as you’re putting the sale through, ask the customer if they would like to join. Make sure your customers know the benefits of joining your Loyalty database. Tell them something like - "You will earn points for rewards with every dollar you spend", and customers will be more likely to sign-up.
1. Ask the customer, “Are you part of our loyalty program?” If they are, great. If not…
2. Ask them if they would like to join your loyalty program. For example, try asking, “Would you like to join to earn reward points with every purchase?”
3. To add a new customer to your loyalty program, all you need to do is enter their details in your point-of-sale while you are putting the sale through. The more customer details that you can get, the better, however the only requirements to sync customers into Collect, are their first name, last Name, and email address.
The customer will automatically be added to your database, and begin earning reward points automatically.
Note: Make sure that you apply every sale to the customer. This will ensure your customers earn points for every purchase and will keep them engaged.
When a customer is redeeming a reward, it's important to make sure this interaction is positive and exciting for the customer. If the customer has a positive experience redeeming their reward, they will be encouraged to shop more often to keep earning points for more rewards.
Reward redemption depends on the type of point-of-sale system you use. To check the process for your system, please select from the below list:
When the customer redeems a coupon, it is automatically removed from their account and the unique coupon code will become deactivated to prevent coupon misuse.