It is important to keep your customers engaged in your store and increase your sales with targeted offer-based promotions.
Collect Offers is an easy-to-customize, highly targeted offer-based marketing program that works seamlessly across all of your stores.
Offers integrates with point-of-sale and eCommerce solutions, working behind the scenes to make serving your customers easy.
Here is a quick rundown on your store’s Offers program and how to use it.
Ask customers to join your Offers database
Who to ask:
As a general rule of thumb, you should ask every customer that purchases an item from your store. These are the customers that are likely to shop with you again.
How to ask customers to join your Offers database:
Start a casual conversation at point-of-sale then gently ease into asking your customers if they'd like to be added.
You could start this conversation by using the technique of complimenting the customer; people love to talk about themselves, and by taking an interest in the customer you begin to develop a connection.
Then, as you’re putting the sale through, ask the customer if they would like to join. Make sure your customers know the benefits of joining your Offers database. Tell them something like - "We will send you emails with exclusive special offers and promotions that we have", and customers will be more likely to sign-up.
1. Ask the customer “Are you part of our Offers program?” If they are, great. If not…
2. Ask them if they would like to join your customer database, by asking for example: “Would you like to join to receive our special offers?”
3. To add a new customer to your database, all you need to do is enter their details in your point-of-sale while you are putting the sale through. The more customer details that you can get the better, however the only requirements to sync customers into Collect, are their first name, last name, and email address.
Now the customer will automatically be added to your database, ready to receive your offers.
Note: Make sure that you apply every sale to the customer. This will mean that you collect richer customer data so you can send more targeted offers in the future.
When a customer is redeeming an offer, it's important to make sure this interaction is positive and exciting for the customer. If the customer has a positive experience in redeeming your offer, they will be encouraged to shop again.
When you send out an offer to your customers, they receive it by email. Every offer has a unique coupon code that they can redeem either in-store or online. Offer redemption depends on the type of point-of-sale system you use. To check the process for your system, please select from the below list:
When the customer redeems an offer, it is automatically removed from their account and the coupon code will become deactivated (to stop repeat offer redemptions).
If you are interested, take a look at how Collect Offers prevents coupon abuse.