Here's a loyalty program launch email template that you can use to help explain your loyalty program to your customers.
Using your mailing app, like MailChimp, Klaviyo or Campaign Monitor, create a new email campaign to your customer database. Then simply, customize with your own loyalty program details and add your creative stamp on your email.
Hi [First Name]
We're excited to announce the launch of our new [Name of loyalty program]. We've created lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!
Earn 1 point for every $ you spend [online and/or in-store] to unlock exclusive rewards.
[Reward Title 1] -  points to redeem
[Reward Title 2] -  points to redeem
[Reward Title 3] -  points to redeem
There are also lots of other ways to earn loyalty points with us. You can earn points for [completing your profile and referring friends].
Button: JOIN OUR LOYALTY PROGRAM
Here's an example:
Quick tip: Add your store's creative stamp to the template to make sure all your marketing is on point.